RANCHO CUCAMONGA, CA (Feb. 23, 2016) — GT Radial has climbed rapidly in the rankings of the respected AutoPacific Replacement Tire Brand Dynamics and Satisfaction Study, achieving a top 10 finish in the recently published 2015 survey.
AutoPacific’s Replacement Tire Owner Satisfaction Awards measure how satisfied owners are with 17 different tire attributes, ranging from performance and traction to fuel efficiency and price. The satisfaction rating is weighted by the importance rating for each attribute, communicating how well each tire brand performs to the needs and expectations of their owners.
GT Radial ranked 21st in the inaugural 2013 survey, climbed to 14th in 2014, and achieved a 10th place ranking in the 2015 survey.
“GT Radial’s consistent climb in ranking is interesting because the brand has such a high percentage of first time buyers,” says George Peterson, president of AutoPacific and author of the study.
According to AutoPacific, “brands with a high percentage of buyers who are new to the brand have historically had fluctuating satisfaction ratings, as is the case with Nexen, Fuzion, and Nitto.”
“GT Radial has actually been able to increase their percentage of first time buyers over the years (60% in 2015) and continue to climb in satisfaction rankings by giving buyers what they’re looking for: a maintenance-free, reliable tire at a good price,” Peterson said.
The GT Radial brand, which is marketed and sold in North America by Giti Tire (USA) Ltd., features a broad line-up of tires for high performance vehicles, passenger, SUV, light truck, and medium trucks. GT Radial tires are sold through an extensive network of tire dealers and retailers across the US and Canada.
AutoPacific is a California-based automotive marketing research and product-consulting firm, serving the automotive industry with expertise in market research, product development, product and market planning and marketing.
About Giti Tire (pronounced “G-T” tire)
One of the largest tire companies in the world, Giti Tire Group (headquartered in Singapore) has been in the tire business since 1951. Giti Tire operates seven manufacturing plants and produces a broad range of tire products, serving major original equipment vehicle manufacturers, auto-service outlets, tire dealers and consumers in more than 130 countries worldwide.
Giti Tire (USA) Ltd., based in Rancho Cucamonga, California, is the sales, marketing, and distribution company for North America. It markets and sells a family of brands: GT Radial, Primewell, and Dextero tires for high performance vehicles, passenger, SUV, light truck, and medium trucks through national retailers, independent retailers and distributors across the United States and Canada. For more information, please visit www.giti.com.